Apple announced today that it would adjust it's UK pricing to fall more inline with EU countries.

Apple in the UK justified the higher download prices because of the higher overall wholesale cost in the UK. Apple has stated that it "will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."

The change comes after European Union regulators had begun investigating iTunes pricing practices after complaints had been filed in 2004. The pricing move is intended to equalize the market across Europe.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.